Shake the Dust aims to connect customers to beautiful products and their creators whilst developing sustainable employment and entrepreneurship in African handicraft and providing home-based work for over 750 women, redefining the long-standing Swazi traditions of grass plaiting and weaving. The empowerment through design concept builds upon Kathy Shenoy’s 3 years living and working with socially responsible businesses in South Africa, accompanying this she has launched a range of new baskets from Swaziland-based producer Gone Rural, the brightly coloured up-cycled vases and grass baskets are available to buy now.
Shenoy wants to encourage the support of women through recycling waste and make it anew, her sustainable approach to design connects British designers with ethical producers in developing countries, promoting a contemporary ethical transparency without compromising style while redesigning our everyday surroundings. As well as homeware, Shake the Dust also presents the work of UK designer Doron Shaltiel, co-founder of cutting edge craft company Quazi Design who transforms recycled waste paper into cutting edge jewellery, giving discarded materials a second life.
Shake the Dust also showcased two illustration graduates Alice Pattulo and Josie Shenoy who have illustrated notebook covers from Haathi Chaap’s elephant dung eco paper. Kathy says “I want to help these talented creatives to sell their own collections and then work on new products that can help them explore new directions and lead to new exciting partnerships!”
This is a great pioneering concept reflecting MPDClick’s early trend research for SS15, where a renewed focus in sustainable and eco production in developing countries is forecast to grow rapidly. If you would like to find out more about Shake the Dust and how it all began click here.
Image source: MPDClick