The Idle Man: The Live In Levi’s Project

Denim conquerors Levi Strauss & Co have launched a new campaign called ‘The Live in Levi’s Project’ that highlights the fact, despite their iconic 19th century beginnings, they are on top of the social age. The digital platform launched with a short film showcasing the lives of a mix of real and creative people – including barbers, musicians, producers and editors and how they live, work and play in the iconic Levi’s brand.

Our favourite’s include music producer and member of Cassius Phillippe Zdar, who tells us his story wearing a timeless trucker jacket in his Paris studios, which he describes as the epicentre of his artistic life. Share his effortlessly-cool style by rolling your trucker jacket sleeves half way up with a block colour shirt and dark skinnies combo for a relaxed artistic vibe. We have Levi’s trucker jackets available here. T.I.M recommends sporting your Levi trucker with one of our Farah Vintage shirts and some moody loafers from Base London. (Both currently on sale!)


If you like your look super-casj then look to founder of URBAN Magazine Himm Wonn for inspiration, he wears his Levi jeans turned up to reveal his bright ‘n’ white sneakers with a casual grey sweat for when he’s out and about in a hurry. We’ve recreated his vibe with a ‘I just got out of bed and threw this on/stereotypical British youth culture’ look in our Farah Vintage sweat and hi-top trainers by Religion.


Sun Rui Xiang is a motorcycle enthusiast that likes his Levi jeans dark, just like his favourite motor, and teamed with a basic white tee and a sleeveless trucker jacket. If you feel like recreating the rocker vibe head down to your local Levi’s store and get your trusty Levi trucker jacket altered using the Levis Tailor Shop.


If you wear Levi jeans, you live in Levi’s. So share your story through your social media channels the way you want to tell it, and get helpful tips from creatives and other Levi enthusiasts along the way. Explore and shop our Levi’s range and join in on the #LiveInLevis conversation on.


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